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Top Free Online Resources for Local Media Buying
Free tools to help find traditional media vendors and place your local media schedules. Once you have completed the media planning process and have identified which mediums will achieve your goals and...
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How the Definition of a TV Household Impacts Your Local Media Campaign
The definition of a TV Household is changing to include Internet households, and soon local media schedules will more accurately reflect actual ratings delivery. By Nielsen’s definition, a TV Household...
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Nielsen vs. Rentrak: How to Use the Data in Your Local Media Campaign
When evaluating television proposals, it is important to know how the ratings data is collected, in order to understand why the ratings provided by each service will differ. The Nielsen Company has...
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2 Ways to Ensure Proper Stewardship for Your Local Media Schedule
Stewarding your local media buy is an important element that can be easily overlooked, but one that can keep your partners focused and your advertising on track. So much time, energy and preparation is...
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How to Create a Local Media Campaign to Drive Traffic to Your Store
One way to drive traffic to your store would be to remind them who you are, what you can do for them, and by frequently giving them new reasons to come in. In a previous article, we discussed the...
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Boost Digital Media Impact Through Traditional Local Media
Since media usage is more fragmented than ever before, it’s imperative for traditional and digital tactics to work together to maximize reach. Recently I attended a TVB media seminar in which the...
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4 Reasons to Add Digital Video to Your Local Media Campaign
Consumers continue to increase the time spent streaming online video, which represents a huge local media opportunity to increase campaign effectiveness. The amount of time consumers are spending in...
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6 Tips for Selecting Primetime TV Shows for Your Local Media Campaign
Developing a strong primetime TV schedule is an important part of your local media campaign to enhance your brand’s image and reach your target audience. Every summer the networks release their...
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6 Ways Adjust Your Local Media Plan When You Have New Competition
Take a strategic approach to any local media adjustments when faced with new competition. Your business is sailing along. Your sales are good and your customers know who you are and why they shop with...
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3 Ways to Improve the Value of Your Local Media Added Value Schedules
While most local advertisers are aware that they should request “added value” from all their media partners, implementing this requirement effectively is often a rarity or afterthought. Securing...
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